Great PR or marketing campaigns need not be heavy on an organizations purse.
Time and again, there are some campaigns that reap the benefits of
simple, yet very powerful content. Its at times just the power of words, that’s
profound – in the impact it creates.
Enter Romania and Romanian Tourism in this world of
simplicity.
The UK government decided to run an
anti-immigration campaign in Romania to dissuade Romanians from coming to the
UK.
And to counter this, a Romanian advertising agency came up
with a fantastic response.
The UK government campaign ‘You won’t like
it here’ was intended to keep away Romanian migrants by showing how awful life
in Britain is.
Advertising
agency GMP Bucharest responded by creating a campaign for its daily newspaper
client Gandul.info. It used humor to fight discrimination.
It was a very simple campaign, yet the impact it created was
just immeasurable. And memorable as well, So much so that there were a whole
lot of comments in the social world, with people saying that they would make
Romania their next holiday destination.
Not that, the Romanian campaign also went on to win
accolades for a great campaign it was.
So, in this complex jungle of social, simplicity works. Simplicity
+ Great content shall remain a winning duo.
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