Public Relations & Marketing – foster a 'culture' of content creation

One can speak for hours on good organization culture, and how well people are engaged. Yet, for many of our organizations, and people leading them – culture is equated loosely with water cooler banter, something this does not augur well for the long run.

Seldom do such leaders realize what real culture means for people who spend a large part of their living day in the corner cubicles.

A culture that fosters do-ability is so vital for PR professional and marketers, in this war of content where content creation is the sole USP.

In laymen language,  good culture among other things will 

• allows people to innovate
• allows people to make mistakes
• give people opportunity to prove themselves and grow
• gives an opportunity to make mistakes without fear of pinkslip
• allows people to think people out of the box

This earlier post by Frank Strong at Spin Sucks gives some good insights on how to inspire a culture for content marketing.