Friday, 25 October 2013

Fighting anti-incumbency with PR agencies?!

Well, in news just in, the Congress – NCP Alliance led state government in the West Indian state of Maharashtra is all set to hire a PR agency. The brief of this agency will be a quick fix to the troubled and dented image of the government, “as it is struggling to tackle the anti-incumbency and attacks from the opposition”.

No doubt in this season of elections, there would many such opportunities for PR agencies to work with the state and central governments for their “image make-over”.

But would sheer PR – column centimeters favoring the establishment, oped, earned media et al – make people turn a blind eye to the failure of the state over a period of one 5 year term?

The chances are remote. No PR agency can fight a strong wave of anti-incumbency. And here's wishing the best for the winner of the Maha government PR mandate.

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