Well, in news just in, the Congress – NCP Alliance
led state government in the West Indian state of Maharashtra is all set to hire a PR agency. The brief of this agency will be a quick fix to the troubled and
dented image of the government, “as it is struggling to tackle the
anti-incumbency and attacks from the opposition”.
No doubt in this season of elections, there would many such
opportunities for PR agencies to work with the state and central governments
for their “image make-over”.
But would sheer PR – column centimeters favoring the
establishment, oped, earned media et al – make people turn a blind eye to the
failure of the state over a period of one 5 year term?
The chances are remote. No PR agency can fight a strong wave
of anti-incumbency. And here's wishing the best for the winner of the Maha government PR mandate.
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