Future peek - content rules.. and so every brand is a media company

Today, brand-building is all about what unique story it has to the consumer, and how well the story blends into the mind/life of its aspirants.

The use of the word aspirant is deliberate – isn’t a prospect  passé?

In brand clutter, the ‘unique’ brand story ought to be so compelling, and weave itself seamlessly into the consumer’s life story – present and future.  Its only consumers aspire to blend the brand story into his own life story does the brand survive and flourish. So, the consumer ought to be an aspirant, not a prospect.

In that backdrop, every brand needs to have an ongoing, compelling and unique story. And these stories are built in by sheer content which the brands generate – content that stands out across media, across social platforms, and that generate comments and likes in the social universe.

That is why the new book by Micheal Brito, Senior VicePresident, Social Business Strategy, Edelman could be worth a read for all marketers, PR professionals and social media mavens.

And in this guest post at Brian Solis, Michael outlines on the book itself - Your Brand:The Next Media Company – Become A Content Organization.